Annual Report 2025 Entire Book - Flipbook - Page 104
Social media and press coverage
Much use was made of social channels across the week, with students, schools and partners engaging in the
online conversation and sharing an array of images and videos. Live updates on their activity helped bring
languages to the fore for the week. Creative Instagram stories and TikTok videos showcased the students9
passion for languages. Some Champion Team Members took on the role of reporters, with articles appearing
in local press in the build-up to and after the events. Champion Teams were also invited to participate in
interviews on local radio during the week itself, creating a great buzz in the school and wider community,
and promoting the beneots of languages far and wide. Partners, including the IFI, shared coverage on their
media platforms, including newsletters, social media, and websites, helping to highlight #ThinkLanguages,
and languages in general, during the week.
The National Final in January, which was attended by representatives from the Department of Education and
Youth, the Department of Foreign Affairs and Trade and other stakeholder organisations, also provided an
opportunity for social and press coverage. PPLI led a streamlined, region-focused media strategy for the
#ThinkLanguages National Final by co-ordinating relevant messaging to the national press release and
issuing tailored pitches to regional outlets in the home counties of each onalist, identioed internally as the
strongest route to coverage, while also supporting wider national distribution to ensure consistent
messaging and maximise overall visibility. The release was picked up by print, online and broadcast press,
including the Westmeath Independent, Wexford Weekly, the Clare Herald, the Independent
& Career News.
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